Ember Real Results worked with Bupa Customer Services to do a thorough Training Needs Analysis and develop the management population in their Salford, Coventry and Staines operations. The 80 staff in these offices led and managed the servicing of private health insurance policies of millions of UK customers.
Why Ember Real Results
Ember Real Results submitted a successful proposal to design and deliver a 12 month Leadership Development solution, that would reach approximately 80 managers (across 3 levels, between Executive and front line management) working in an FCA regulated environment.
The Service Team Managers (STM) support the Member Service Advisors that speak directly to Bupa Members in a contact centre environment. These managers report to the Customer Service Managers (CSM) who in turn report to the Executive and Senior Management Team.
The main driver for the project was to support managers and ‘positively impact employee engagement’ which would in turn positively impact customer experience.
“These training interventions absolutely hit the nail on the head. We have no hesitation in recommending Carolyn and her team at Ember Real Results. We are already planning to work with them again”
“As a result of this work we got a 14% uplift in performance conversations, which equates to 140 + people now having conversations they didn’t have before. Our customers are really going to benefit from this.”
“Simply the best training courses I’ve had in all my time at Bupa.”
“Thank you for the 360 feedback session, I really appreciated the opportunity to go through the feedback in an objective way with a supportive coach.”
“I have been able to engage with key stakeholders more confidently and appropriately”
“Fantastic learning event! So thought provoking. Lots of ideas and opportunities to take customer experience to next level”
“This is the first time I feel I have had some training on how to coach.”
“These training sessions have been excellent and have exceeded my expectations! Thank you!”
360 Degree Feedback
The project included working with middle and senior management to undertake 360 degree feedback. Ember Real Results worked with the HRD team to design the questions, structuring the competencies into 3 categories, Results Focus, People Skills and Operational Excellence. Ember Real Results hosted the surveys securely online and providing confidential reports to each of the 30 top level managers with individual coaching. In an evaluation survey participants were asked:
Do you feel that you have reflected and behaved differently as a result of seeing your report and having a coaching session?
100% said Yes.
360 feedback reports and coaching.
In order to create the 360 reports Ember Real Results worked with the Training Manager to establish the leadership competencies linked to organizational strategy. 3 sections of performance were identified:
- Results Focus
- People Engagement
- Operational Excellence
The result was 47 questions were designed that could apply to all leadership levels. Each delegate received a customized report and a 90 minute 1:1 feedback and coaching session.
To support the categories in the 360 report, a suite of 18 leadership and development modules were designed and delivered. There were 6 titles in each block and each course lasted between 1-3 days. These courses were for either front line Service Team Managers (50 people) or middle level Customer Service Managers (30 people). In some cases the peer groups attended the courses separately and in some cases together. The sessions were designed to be interactive and contain activities that stimulated thinking on the topic and/or provided practice for real life situations. An action plan for implementation was produced and the transfer of learning was supported by Bupa’s internal L&D team.
The delegates could choose which sessions to attend based on the feedback from their 360 reports and/or previous performance appraisals, objectives and career goals, and through conversations with their managers.
Bupa’s own internal training team were very much involved in the design of the sessions, helping to bring best practice to life with Bupa examples, scenarios and cultural references. This was key to the success of the project, as delegates could relate the content to their own real life situations.
After Ember Real Results had delivered all the sessions once or twice with the internal training team observing and videoing the session, they took over running the courses thereafter, thus providing a cost-effective on-going approach to management development.
The Ember Real Results team worked with the client to research training needs through focus groups and analysis of business performance and previous employee opinion survey results. Carolyn Blunt led the research and design phases before rolling out delivery with her team of consultants across two Bupa UK sites in Salford and Staines.
In addition to the positive data and anecdotal evaluation of modules, there were many successful changes in individual manager performance. The cumulative impact of this was best evidenced in the 2015 employee opinion survey.
A 14% uplift in the employee opinion survey was achieved from 2014 to 2015 on the question: My manager regularly talks to me about my performance
“So from my point of view the training need analysis was spot on and the interventions we ran really hit the mark. Achieving 3% uplift is quite a task so to get a 14% lift in performance conversations equates to 140+ people now having conversations they didn’t have before. Our customers are really going to benefit from this.”
The success and stickability of the project is due to several factors, including: Handover to the internal L&D team, whom we worked closely with throughout. We provided comprehensive facilitator guides for each of the 18 interventions and videoed our team delivering. We invited the L&D team to observe and co-facilitate as they wished. They now run all 18 Leadership modules themselves internally. The creation of a coaching culture – making time and using the skills learned confidently from the top down. The structure of the programme – this created a clear development path and guidance was provided by the 360 so there was a tailored menu for everyone rather than a sheep-dip approach.
About Ember Real Results
At Ember Real Results we are in the business of delivering lasting performance improvement through bespoke training and coaching. We design and deliver creative, award-winning solutions that generate measurable improvements. As part of the Ember Group we are immersed in contact centre expertise, and help our clients acquire the skills they need to grow – from agent performance to leadership and management solutions. We have over a decade of experience and ideas for you to tap into that guarantee Ember Real Results with your investment.